I am a highly mobile, self-motivated MBA graduate with background in marketing and communications. I offer your company a menu of skills relevant to the tea industry--either through full-time employment or on a contractual basis. |
Don't have time to start that email campaign or update your website? I am an experienced editor and copywriter. I also employ training and customer education to communicate tea knowledge or company information to your customers with enthusiasm and sophistication.
Telling the story:
Every good piece of marketing material tells a story--through words, pictures, and layout. I can help your company tell its story persuasively, or coordinate the right professionals to do so.
Number hunter:
I am a tenacious researcher. Whether creating and implementing customer surveys, analyzing internet sales, or finding the latest forecasts for the bottled tea industry, I can dive into the data for you.
Brand evangelist:
Customers love me. I can spread the vision of your brand with warmth and a professional manner at trade shows, on the phone, or over email.
Bridge builder:
Tea is a global beverage, but bridging the cultures can be a challenge. With my Chinese and Japanese background, I can meet your company where it is and help connect it to the U.S. audience.
Order in the court:
In the affairs of business, you need someone who can organize the swirl of activity. I have experience with spreadsheets, databases, bookkeeping, and inventory management.
Mapping the trail:
How do you reach success if you don't know what direction to head? Creating a focused marketing strategy is as crucial as mapping your trail when climbing a mountain. I can help your company create and implement a strong marketing strategy to surmount the challenges of growing your business.
Why work with me?
Tea is a specialty beverage---and any marketing requires a deep understanding of the customer, the industry, and the beverage. I possess a unique combination of skills that are vital to reaching customers and helping your company stand out from the crowd:
Tea is a specialty beverage---and any marketing requires a deep understanding of the customer, the industry, and the beverage. I possess a unique combination of skills that are vital to reaching customers and helping your company stand out from the crowd:
- Two years in the specialty tea industry
- Level 3 Certified through the Specialty Tea Institute
- Five years in marketing and communications
- Business savvy and an MBA in Marketing
- Flexibility: I am available for freelance projects as well as full-time work
Tiffany Picard
tiffanypicard@gmail.com